About Us

About Us

Delivering quality outdoor equipment since 1982

Back in the 80’s when Dimitriadis family started a small business including the first outdoor equipment retail store in Athens, its founders visualized a risky and ambitious plan: To initiate and inspire people to live and enjoy the experience of summer outdoor activities in the magnificent landscape of Greece.

Since then, the one-store family business turned to one of the leading outdoor equipment providers in Greece, supported and managed by qualified and specialized stuff, still devoted to the founders’ initial vision. To provide customers with all the necessary equipment and high-quality brands for their outdoor activities.

Building on a decade of product knowledge, experience and expertise, along with investing in human resources, technology and customers’ dedication, during early 90’s DIMITRIADIS S.A. expanded its business range in the field of wholesales. The establishment of Resoul S.A. along with the development of own products, opening up to an extensive wholesale

distribution network in the field of winter outdoor equipment and committing strategic co-operations with premium international brands were the next fundamental steps.

00’s. The company enters the new millennium, still keeping a leading position in the Greek outdoor business market, owing two strategic retail stores in Athens and establishes a strong connection with the winter-mountain outdoor market by opening a store in Greek's most famous ski resort of Parnassos and by enriching the wholesale distribution network with new, winter oriented stores. BUFF®, Cascade Designs, Rossignol Group, La Sportiva, Helly Hansen, CMP, Osprey, CAT, Marmot, Petzl, Vaude and more, are included in its product portfolio and this list is still expanding with new innovative products.

We always were and we still are in good shape for growth, as we are an inherently ambitious and creative group of people believing in principles such as integrity, passion, expertise and long-term relationships with our employees, partners and consumers.

Milestones

Every single product that joins our portfolio and every action we take is for us a fundamental stepping stone that contributes to our future evolution. Still, there are some critical paths that guided us in our progress pursuit.

2008- today

Expansion to new product categories with exclusive distribution agreements and simultaneous growth of our wholesale network

2008- today

2000

Strategic expansion of selling points to Parnassos Ski Resort

1992

Product portfolio amplification with international brands and outdoor equipment for mountain outdoor activities (trekking, climbing, ski, snowboard)

1992

1989

Expanding to wholesale, creating own brands of outdoor equipment, building gradually an extensive portfolio of key international brands

1982

Dimitriadis family enters the Greek market with one retail shop specialized in summer outdoor equipment

1982

Offices

Address: 10 Molierou st. Metamorfosi

GR 14452 - Athens

 

Phone: +30 211 7056184

Phone: +30 211 7406561

e-mail Accounts

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Sales:

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Marketing:

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Copyright 2017-19. Dimitriadis S.A